What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. Use your company's blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Make this a super compact version of what you wrote on your "about us" page--your best introduction to a prospective client.
Mr WordPress says: